Samsung to open new ‘playground’ idea retailer aimed toward Gen Z

Samsung mentioned on Wednesday that it was opening what it calls a brand new idea flagship retailer that may supply a extra custom-made and private expertise for patrons.

Opening on Thursday, Samsung Gangnam is a six-story, 2000-meter-square retailer designed to be eye-catching, situated proper on the coronary heart of Seoul’s Gangnam enterprise district, made standard globally by the pop track Gangnam Model by Korean artist Psy.

The South Korean tech large mentioned the shop was designed to draw youthful clients, the so-called millennials and Gen Zers, to supply a brand new retailer expertise.

The primary ground is successfully an Instagrammable photograph zone that homes gigantic bear sculptures dubbed HUG Bears made with renewable plastic and signage that guests can scan their QR code to get details about the shop.

On the third ground and fourth flooring, Samsung plans to host lectures and courses protecting matters starting from its personal product growth story to different fashionable matters reminiscent of self-development and gaming.

In July alone there are 30 courses deliberate, the corporate mentioned, whereas it’ll additionally host varied co-promotion occasions with its companions. The third ground may also home a well-known native espresso franchise and a studio the place clients can design their very own Galaxy equipment to make use of.

All through the shop, Samsung will show its varied merchandise from smartphones and TVs to residence home equipment that guests can check out.

In the meantime, the South Korean tech large is planning to host is Unpacked occasion in Seoul subsequent month, the place it’s anticipated to unveil new foldable smartphones.