Get ready for a major shift in the app store landscape!
In 2024, all eyes will be on third-party app stores on iOS and who will run them. With the European Union’s Digital Market Act requiring Apple to allow downloads from outside the App Store, speculation is high about the potential impact on app distribution costs and revenue share.
But while this conversation heats up, let’s not forget about the changes coming to current app stores and how they can enhance user acquisition and experience.
In 2023, Google and Apple made significant efforts to improve marketing features for app publishers. And in 2024, we can expect even more exciting developments, such as region-specific pre-orders and pricing experiments.
The question remains – which store-related features will be most valuable to marketers? And can these improvements transform the App Store and Google Play Store into powerful ad discovery platforms?
Stay updated on the latest trends and join the conversation about this hot topic in the ASO landscape. We’d love to read your thoughts and expectations!
#thirdpartyappstore #appstoreoptimization #google #apple #ASOtrends #marketchanges #mobilemarketing #mobileapp #mobilegame #appdevelopment
