2024 Event Trends Forecast

As we gear up for 2024, event and marketing professionals are feeling optimistic…but there are still lingering questions about what the new year may bring.

Will costs finally come down?
Will budgets come out of the deep freeze?
And how are successful teams navigating rising attendee expectations?

Our annual #eventtrends forecast is one of our FAV webinars of the year, and we’re thrilled to have a panel of event experts to share their 2024 predictions on:
• The importance of reimagining event engagement
• The emerging role of AI
• Why sustainability and accessibility are essential
• How venues will support experience-first events

Key takeaways:
– [4:30] Event trend 1: in-person dominates…virtual events remain
– [6:50] Event trend 2: venues support experience-first events
– [10:40] Event trend 3: more experimentation with AI for event planning and marketing
– [17:13] Event trend 4: reimagining event engagement
– [21:20] Event trend 5: event technology unites planners and venues
– [22:58] Event trend 6: accessible, sustainable events reflect brand values
– [28:21] Event trend 7: events shift to marketing
– [31:24] Event trend 8: event technology is a core skill
– [35:48] Event trend 9: event cost and investment
– [38:28] Event trend 10: centralization
– [43:30] Live Q&A