UTM’s demystified

Your OUTPUT is only as good as your INPUT.
Want to know the #1 reason most companies can’t attribute where revenue is coming from accurately? Are you using UTM’s for all your marketing efforts? Have no idea what a UTM is?

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That’s ok… watch this video to learn how to improve your tracking skills

UTM parameters are attributes you append to hyperlinks (destination URLs) for marketing campaigns sending traffic to your website. When the link is clicked and the visitor arrives on your site, the tags are sent back to Google Analytics servers and appear in your Analytics metrics.

In this video you will discover:
– What UTM’s are and how to use them effectively
– The Do’s and Don’ts
– Where to get started
– Why tracking is so important and the valuable insights you will get
– and much more

… and we actually share our screen while we build a UTM link so you can see how it passes data into google analytics!

You are going to enjoy this episode of the Data Rich Show.

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