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The 6 Biggest Ad Design Trends Of 2023

A new year means a run of new ads. From comedic advertising to generic ads intended for wide audiences, here are 6 ad design trends we’re expecting to see a lot of in 2023.

What we cover:
00:00 — Intro
00:34 — Comedy in advertising
01:12 — More generic ad creative
01:35 — The return to retro
01:57 — Eco-friendly ad design
02:19 — Ad scoring
02:40 — AI-generated art

To learn more about how to improve your ads in 2023, check out our free guide to ad design:

About Superside:
Superside has helped over 400 companies, as large as Amazon and Puma, unblock design execution by plugging them into a global, dedicated design team, with technology that makes briefing and managing projects easy.

Superside has a proven DesignOps process that holds up against surprise 12-hour turnarounds and big campaigns that require full-stack design skills.

Learn more at


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