The 20 Best MailChimp Alternatives to Consider in 2024

If you’re looking for the best Mailchimp alternatives in 2024, don’t worry, you’re not alone.

Email marketing is still one of the most valuable advertising options out there, offering an average return of investment of $36-$40 for every dollar spent. But getting the most value out of your email marketing strategy starts with choosing the right platform.

Mailchimp stands as one of the most popular email marketing platforms around, supporting over 12 million users worldwide with an easy-to-use interface, great templates, and affordable pricing. But it’s not the right solution for everyone.

After experimenting with MailChimp ourselves and working with MailChimp experts, we can see the appeal. The platform is great for beginners, and it even features advanced AI tools for content generation and segmentation. However, it has its downsides, such as limited customization options and basic analytical tools.

So, what should you choose to run your email marketing campaigns if MailChimp doesn’t meet your expectations? Read on for our top picks for both free and paid platforms.

Why Look for MailChimp Alternatives?

As we mentioned above, people do love Mailchimp. It’s one of the most user-friendly tools out there, with its drag-and-drop templates, easy-to-create workflows, and new generative AI features.

It can even integrate with platforms like Facebook Ads and Google Ads. Plus, you can use Mailchimp to build a website too. However, while MailChimp excels at things like seamless integration and simple functionality, it’s lacking in a few key areas.

You might want to consider MailChimp alternatives if you want:

• A more generous free plan (MailChimp’s is pretty limited).
• Advanced customization and design options.
• In-depth A/B testing on cheaper plans.
• Enhanced conversion funnel options.
• Ecommerce-focused email marketing features.
• More affordable paid plans.
• Stronger list and segment management.

You can learn a little more about the pros and cons of MailChimp here. If you’ve already made up your mind to search for a competitor, let’s dive in.

The Best MailChimp Alternatives: Free Options

MailChimp offers a free plan to beginners, which allows you to send up to 1,000 emails a month and supports both a single user and a single audience. You also get forms and landing pages, but the rest of your features will be extremely limited. There are a few Mailchimp Alternatives that offer much more impressive free plans, such as:

1. MailerLite: Best Free Option for Ease of Use

Pros:

• Exceptional ease of use
• Convenient email editor
• Significantly cheaper paid plans
• Strong landing page builder
• Decent email template gallery

Cons:

• Limited email marketing automation tools
• Lengthy review process
• Basic reporting and analytics

MailerLite is a tool we’ve used numerous times in the past for both transactional emails and newsletters. It’s straightforward, user-friendly, and intuitive, with a sleek and clean dashboard anyone can learn to use. Like MailChimp, MailerLite has also recently begun adding AI to its service, giving you an assistant that can generate emails, subject lines, and more with a few prompts.

MailerLite also offers free access to landing pages and website design tools, a convenient drag-and-drop editor, sign-up forms, and pop-ups. Plus, it has a fantastic range of comparative reporting options for A/B testing. Notably, the automation features aren’t quite as advanced as what you’d get from MailChimp, and the reporting and tracking tools have issues (no social tracking options).

However, MailerLite does give you a lot of value for the cost, even if you upgrade to the paid plans. The cheapest plan even offers “dynamic emails”.

The Free Plan

MailerLite’s free plan supports 12,000 monthly emails (12 times as many as MailChimp) for 1 user. It also comes with support for 10 landing pages, a website, comparative reporting, sign-up forms, and pop-ups. Paid plans start at $9.99 per month for unlimited monthly emails, 3 users, multivariate testing, and more templates.

Best for: Companies that want all the simplicity of MailChimp alongside a much more generous free plan for beginners.

2. Omnisend: Best for customer engagement

Pros:

• 100s of highly customizable templates
• Comprehensive A/B testing and email analytics
• Marketing automation workflows
• SMS and Web push notifications on every plan
• Remarketing and custom audiences

Cons:

• Some issues with deliverability
• Limited free plan

Omnisend is another of our top MailChimp alternatives that supports omnichannel marketing. Not only can you create highly attractive email campaigns with a range of templates, but you can also design web push notifications and SMS campaigns. It’s also excellent for ecommerce, as it integrates directly with platforms like WooCommerce and Shopify. Like MailChimp, Omnisend offers a range of automation options for online stores, such as cart recovery workflows. It also supports remarketing audiences and custom Facebook audiences. Plus, it gives you unique ways to collect more leads, like “wheel of fortune” incentives. You can also take advantage of advanced segmentation with Omnisend, arranging customers into categories based on which products they bought and when. However, we did notice some issues with deliverability on Omnisend’s platform.

‍Pricing

‍There’s a free version of Omnisend for 250 contacts, 500 emails a month, and 500 web push notifications a month. Paid plans start at a very reasonable $16 per month for 500 contacts and 6,000 emails per month, plus unlimited web push notifications. However, you won’t get advanced reporting until you upgrade to the plan, which starts at $59 per month.

‍Best for: Organizations looking for unique ways to engage or re-engage their audiences, particularly in the ecommerce sector.

3. Brevo: Best for List Management

Pros:

• Excellent list management
• Support for email and SMS marketing
• Affordable pricing
• Advanced automation workflows
• Convenient drag-and-drop editor

Brevo, previously SendinBlue, has long been one of our favorite MailChimp alternatives. It’s a great tool for sending robust automated email campaigns, and it even supports SMS marketing too. Like MailChimp, it offers a sleek drag-and-drop editor, which also works on mobile devices.

Plus, you’ll have access to a huge range of professional-looking email templates, as well as tools for sending SMS messages, WhatsApp campaigns, and transactional emails. There’s a built-in landing page builder, great tools for segmentation and behavioral targeting, and a range of integrations to choose from, too. Plus, on certain plans, you can access advanced heat mapping tools.

Brevo lacks the AI functionality of MailChimp, and like some other free alternatives, can struggle with deliverability rates, but it’s great value for money all-around.

The Free Plan

Brevo’s free plan includes support for up to 300 emails a day, as well as advanced segmentation, workflows, APIs, and transactional emails. The downside is that all of your emails will include Brevo branding, and you’ll have to pay extra to add SMS. Paid plans start at $25 per month for up to 20,000 emails per month.

Best for: Exceptional list management and cross-channel promotional strategies.

4. Campayn: Best for Micro Companies

Pros:

• Excellent ease of use for beginners
• Plenty of responsive templates
• Customizable contact lists
• Affordable pricing
• Decent reporting capabilities

Cons:

• Relatively basic automation options
• Limited customer support

Campayn is one of the top Mailchimp alternatives for smaller companies and freelancers who want basic functionality and exceptional ease of use. The platform makes it simple for users with no design knowledge to create engaging emails with dozens of straightforward and responsive templates.

It also comes with access to comprehensive contact lists, which you can import from any source and segment however you choose. Although Campayn’s automation is limited on the company’s free plan, you can access multiple autoresponder options if you upgrade to a paid subscription.

Notably, though, the automation options are relatively simplistic, so don’t expect to be able to create something extremely advanced. On the plus side, most users will be able to take advantage of powerful analytical tools and reports that can align with your other reporting tools (like Google Analytics).

The Free Plan:

The Campayn free plan is only available to users with less than 500 contacts. However, you can send up to 12,500 emails per month, and you’ll have access to a single autoresponder. Notably, if you want to keep costs low when upgrading your email strategy, you can also access a pay-as-you-go plan.

Best for: Smaller organizations without an extensive need for advanced email automation tools or unique multi-channel marketing features.

5. Sendfox: Best for Content Creators

Pros:

• Smart Gallery for Landing pages
• Convenient automation capabilities
• Customizable templates
• Easy-to-use interface
• Flexible free plan

Cons:

• Variable send limits on the free plan
• Very basic analytical tools

SendFox is a pretty unique email marketing solution specifically designed to support content creators who want to keep subscribers up-to-date and boost engagement rates. It’s really just a “newsletter” creation tool, but it does provide access to solutions for scheduling and automating emails, as well as tools for building your own landing pages and forms.

If you’re looking for an ultra-powerful email marketing system, this probably won’t be the right option for you. However SendFox’s platform is easy to use, and there are some handy bonus features you won’t find elsewhere, like “Smart Page Gallery” access, so you can show your landing pages to thousands of existing customers, and potentially attract new subscribers.

You also get access to solutions for double opt-in, an HTML editor system, and flexible contact lists with tags for segmentation. If you’re looking for extra income, you can also sign up for SendFox’s affiliate marketing program and earn cash to promote their platform.

The Free Plan:

The SendFox Free plan allows you to connect with up to 1,000 contacts; however, the number of emails you can send varies depending on a host of factors, so you might find that your send limits change from one month to the next.

Fortunately, the free plan does come with smart campaigns, referral widgets, translation, and support for three contact lists. Although it does also include SendFox branding on all your messages.

Best for: Creators looking to engage with their target audience through attractive newsletters and landing pages.

6. EmailOctopus: Best for a Single User

Pros:

• User-friendly interface
• Integrations and an Open API
• Decent analytics and reporting tools
• Simple automation workflows
• HTML customizable templates

Cons:

• Limited scalability
• Poor reporting on the free plan

EmailOctopus is another user-friendly Mailchimp alternative, ideal for smaller companies and freelancers. The platform prioritizes giving customers access to an affordable email marketing service and even has a calculator on its website that shows you how much you can save by switching to its service. Like most Mailchimp alternatives, EmailOctopus is packed with common tools.

You can create customizable lead capture forms and landing pages with the solution that you can embed into your website; there’s a flexible template editor which supports HTML changes for complete creative control. Plus, you can automate various marketing campaigns with easy-to-build workflows and unique triggers.

There are also some helpful analytical tools included in the platform; although they’re not quite as advanced as some of the options used by the leading email marketing experts and freelancers we work with here at Toptal.

The Free Plan:

The Free Plan for EmailOctopus supports up to 2,500 subscribers and 10,000 emails per month, which is pretty generous. You can also create up to three landing pages and forms to help collect lead contact details. However, you’ll only have access to reports for 30 days, and you’ll have to deal with EmailOctopus branding on all of your messages.

Best for: Single users looking for highly customizable templates, flexible forms, and landing pages, and affordable premium pricing.

7. OneSignal: Best for Driving Engagement

Pros:

• Omnichannel engagement options
• Excellent drag-and-drop email designer
• Seamless journey and automation management
• Integrations with a range of tools
• Affordable premium pricing

Cons:

• Slight learning curve for beginners
• Basic reporting on the free plan

OneSignal might not be as well-known as some of the Mailchimp alternatives on this list, but it’s quickly emerging as a popular choice for a lot of companies. Already, a range of well-known organizations like EventBrite and WholeFoods use this platform.

What makes OneSignal unique is that it offers companies a range of ways to engage their customers through different platforms and channels. As well as using email to connect with your audience, you can also reach out through push notifications, SMS, in-app messages, and more.

Plus, the platform comes packed with tools to boost your chances of marketing success, from comprehensive segmentation capabilities to intelligent delivery features (leveraging machine learning), A/B testing, and basic reporting features.

The Free Plan:

The OneSignal free plan is pretty generous, supporting up to 10,000 emails per month, unlimited mobile push sends, A/B testing, and journey workflows. The addition of A/B testing is particularly valuable, as you need to pay for this feature on most other platforms.

Best for: Companies who want to engage their customers across multiple channels with a cost-effective and user-friendly platform.

8. Benchmark: Best with AI Design

Pros:

• Smart AI email design tools
• Wide range of email templates
• Engagement tools like forms, pop-ups, and landing pages
• Integrations with a range of tools
• Valuable reporting and analytical tools

Cons:

• Relatively limited free plan
• Slight learning curve for some features

Benchmark is a powerful email marketing platform that empowers companies to take advantage of artificial intelligence to create amazing templates, boost engagement, and increase growth. The platform is incredibly feature-rich, with plenty of workflow automation options, analytical tools that offer insights into email deliverability, and landing page, pop-up, and form creation options.

You can also leverage a built-in marketing CRM, for deeper insights into your audience, list verification tools (for contact cleaning), and A/B testing features. Of course, the most compelling feature of Benchmark is it’s Smart Design AI tool.

This solution allows companies to access the power of generative AI to build custom-branded emails in just a couple of clicks. The AI features built into Benchmark can even help you detect the best time to send your emails to boost your chances of conversions.

The Free Plan:

Compared to MailChimp, Benchmark’s free plan might seem a little basic. It only supports up to 500 contacts and 3,500 emails per month. However, you still get access to basic reports and Forms. Notably, though, you won’t be able to leverage landing pages or A/B testing.

Best for: Business leaders who want to bring the power of AI into their email marketing campaigns with AI template builders, analytics, and more.

Mailchimp Alternatives: Premium Options

Now we’ve covered a few of our favorite MailChimp alternatives offering free plans, let’s dive into the top choices for companies who need premium accounts. Notably, we recommend upgrading to a premium plan with any email marketing tool when possible, as it should help you optimize your email marketing strategies with more advanced features.

1. ActiveCampaign: Best for Robust Features

Pros:

• Highly customizable workflows and templates
• Advanced automation and analytics
• Omnichannel marketing solutions
• Built-in CRM system
• Powerful funnel options

Cons:

• Slightly higher learning curve
• No free plan

ActiveCampaign is a comprehensive marketing platform that helps you optimize your growth with world-leading marketing automation features. It goes beyond standard email marketing with tools for creating dynamic content, managing your audiences, and leveraging generative AI.

Like MailChimp, it can provide access to landing pages and forms. However, it also offers far more robust analytical tools, with in-depth reports for every type of campaign. You can even create workflows that combine different marketing strategies, like email and SMS. Plus, unlike MailChimp, ActiveCampaign has its own built-in CRM.

You can use the customer relationship management tools to create complex and personalized sequences, and sales funnels that turbo-charge your revenue. ActiveCampaign also outperforms MailChimp in terms of list management, although it does take a lot longer to learn how to use all the features on this platform.

Pricing:

Prices for ActiveCampaign can be quite high, starting at $49 per month (paid annually), for Landing pages, 1000 contacts, 3 users, and integrations with various ecommerce and website-building platforms. If you want to leverage AI features, you’ll need to upgrade to the $149 per month plan, and there’s an even more advanced plan available for $259 per month.

Best for: Organizations looking for comprehensive lead scoring, CRM, and funnel-building tools built into their email marketing service.

2. MooSend: Best for SMBs

Pros:

• Easy-to-use interface
• Unlimited emails for up to 1000 subscribers
• Sign-up forms and landing page builders
• Real-time analytics
• Excellent list segmentation

Cons:

• Fewer integrations
• Some issues with deliverability

MooSend is another of the top MailChimp alternatives that offers exceptional ease of use. It has a straightforward interface and offers a lot of the same features as MailChimp, including form-building and landing page creation tools. Plus, there’s an AI subject line optimizer and content A/B testing options to help you make the most of your campaigns.

Where MailChimp struggles a little with advanced automation options, MooSend gives you tons of pre-made automation templates, as well as access to tools for website activity tracking and setting up your own triggers. Plus, even if you decide to upgrade from the generous free plan, MooSend offers more value for money than MailChimp.

Even the cheapest plans come with advanced segmentations, a visual automation builder, and a fantastic range of landing pages. However, MooSend’s deliverability could do with some improvements, and there are fewer integration options to choose from.

Pricing:

MooSend’s free plan includes unlimited emails for up to 1,000 subscribers, and 1 automation workflow, landing page, and contact form. Notably, however, the free plan doesn’t last forever, you will have to upgrade to a plan starting at $9 per month after the first 30 days. However, the pricing is definitely a lot more affordable than the packages you’d get from MailChimp.

Best for: Smaller businesses looking for an affordable email marketing solution that can scale with them, and offer access to unlimited emails.

3. Klaviyo: Best for Ecommerce Email Marketing

Pros:

• Highly intuitive platform for beginners
• Lots of campaign customization options
• Sophisticated automated workflows
• Fantastic A/B testing on all plans
• Robust range of integration

Cons:

• Slightly higher learning curve than MailChimp
• Can be quite expensive

Klaviyo is a fantastic marketing automation platform, specifically designed to support ecommerce companies. The platform focuses on empowering growth, allowing companies to create personalized experiences for customers across both email and SMS.

You can design automated alerts for people who shop on your online store with the platform, offering insights into order updates and cart reminders. You’ll also be able to set up comprehensive benchmarks that help you determine how you’re performing compared to other people in your industry. Although Klaviyo doesn’t support as many email marketing channels as MailChimp, it does integrate with more than 300 tools and has its own AI features.

Plus, Klaviyo offers more granular customization for your automated workflows and email templates. It also recently began offering “push notification” options, making it ideal for companies who want to connect with mobile consumers.

Pricing:

Klaviyo does offer a free plan which supports 500 monthly email sends, and 150 SMS/MMS credits. This plan also includes access to integration, segmentation options, a drag-and-drop automation builder, and templates. Paid plans start at $20 per month and increase depending on your number of contacts and the number of emails you want to send.

Best for: Ecommerce companies who want to create highly engaging campaigns to help convert customers and increase order values.

4. HubSpot: Best for Integrated CRM

Pros:

• Excellent free tools for beginners
• Comprehensive personalization and customization
• Email analytics and A/B testing
• Marketing automation workflows
• Built-in CRM

Cons:

• Expensive premium plans
• Slight learning curve

HubSpot might be better known for its CRM technology, but it also offers access to a wide range of email, sales, customer service, and marketing tools. HubSpot provides companies with entire toolkits they can use to grow their operations and engage customers. The email marketing features, built into the marketing hub, align with a range of paid advertising and SEO tools.

With HubSpot email marketing, you can access most of the same features you’d get from other MailChimp alternatives, such as customizable templates, A/B testing, list segmentation, email analytics, and marketing automation workflows.

While the overall toolkit is more expensive than paying for a MailChimp plan, HubSpot benefits from access to an integrated CRM (customer relationship management) platform. This makes it easier to keep track of your relationships with customers through the sales cycle.

Pricing:

HubSpot offers a free plan you can use to send up to 2,000 emails per month to unlimited subscribers, although the features and templates are relatively basic. More advanced plans start at $20 per month for the starter plan, which also includes access to ad retargeting and website analytics. After that, prices increase to $800 per month.

Best for: Access to a built-in CRM solution, as well as scalable tools for other omnichannel digital marketing strategies.

5. EngageBay: Best for Comprehensive Marketing

Pros:

• Affordable pricing plans
• Exceptional customer support and service
• Dedicated CRM features
• Easy-to-use design tools
• Support for multi-channel marketing

Cons:

• No desktop application
• No automation options on the free plan

EngageBay might not be as well-known as MailChimp yet, but it’s quickly gaining steam as one of the most popular all-in-one marketing tools. Unlike other MailChimp alternatives, this platform doesn’t just support email sequencing, broadcasts, and marketing. It also allows you to create your own help desk, live chat system, landing pages, and forms.

The comprehensive platform comes with excellent tools for segmentation and email personalization; task management features to keep your team on track, and a built-in CRM. You’ll also access custom reporting tools, A/B testing for emails and landing pages, and web analytics.

What’s more, EngageBay is great for teams, with flexible workflows, a social media suite, team management tools, and milestone tracking. However, it isn’t quite as easy for beginners to use as MailChimp and lacks a desktop application.

Pricing

There’s a free plan for EngageBay, which includes email marketing, lead grabbers, landing pages, CRM, access, live chat, and a helpdesk, plus support for 250 contacts. After that, prices start at $12.74 per month for up to 500 contacts, with more advanced solutions like web pop-ups and SMS marketing. Even the more advanced plans, like Growth for $55.24 per month, offer better value for money, with A/B testing, call records, and service automation.

Best for: Companies looking for a comprehensive platform for managing their teams and end-to-end digital marketing strategies.

6. GetResponse: Best for Automation

Pros:

• Powerful marketing funnels and automation
• Segmentation and personalization with behavioral tagging
• Payment gateway integrations
• Extensive email analytics
• Multi-media center

Cons:

• Limited features on less expensive plans
• Limitations on the number of files you can store

GetResponse is one of the most powerful email marketing platforms available, particularly for companies looking to boost their sales. Not only do we find this platform exceptionally easy to use, but we also love all the extra features it comes with, such as an iOS/Android app, free stock images, and a comprehensive conversion funnel feature.

GetResponse is great for audience segmentation and automation. You can create workflows that trigger sales actions, A/B tests, and even removal from segments based on various factors. You can even automate the process of moving customers between segments.

Plus, there are features here that you won’t get in any other email marketing solution, such as a conversion funnel feature for creating sales funnels. There’s even a multimedia center for storing content for your campaigns, although storage is limited.

Pricing:

There’s no free plan for GetResponse, but you can access a 30-day free trial. After that, the subscriptions start at a decent $13 per month for up to 1,000 contacts, with an AI email generator, website and landing pages, sign-up forms, and popups. If you want to access sales funnels, you’ll need at least the mid-level plan, starting at $44 per month.

Best for: Creating comprehensive automated campaigns with AI support, advanced segmentation, contact scoring, and sales funnels.

7. ConvertKit: Best for Personalized Email Campaigns

Pros:

• Flexible tagging for advanced segmentation
• Custom domain name options for landing pages
• Excellent customer support
• Useful content creator network
• Intuitive email editor

Cons:

• Limited A/B testing
• Less flexible templates

Designed with a focus on creators in the digital marketing landscape, ConvertKit is a fantastic tool for companies who don’t need too many advanced features, but still want to create highly personalized campaigns. The platform comes with access to valuable tools, like the Content Creator network, which can help you to expand your reach. Plus, there’s a relatively intuitive email editor, although it focuses more on text-based, basic emails than highly attractive messages, with templates like the ones you get from MailChimp. ConvertKit really excels at email list management, allowing you to tag contacts for better segments.Plus, there are impressive automation capabilities available and a lot more landing page templates to choose from than those on MailChimp.

‍The Free Plan

‍ConvertKit’s free plan is a little more robust than the one MailChimp offers. You can send emails to up to 10,000 subscribers, although you can only create one email sequence. However, you’ll also get unlimited landing pages, email broadcasts, opt-in forms, and audience segmentation.

‍Best for: Smaller companies that want to send simple emails to their audience without compromising on personalization options.

8. Campaigner: Best for Experimentation

Pros:

• Advanced email automation builder
• Omnichannel marketing through email and SMS
• Reputation defender tools
• Drag-and-drop template management and customization
• Extensive analytics and conversion tracking capabilities

Cons:

• Not as user-friendly as some alternatives
• No free plan

Campaigner is an email marketing platform designed for larger companies with advanced requirements. It’s a great tool if you’re looking for something that combines landing pages and forms with a drag-and-drop builder, as well as powerful tools for segmentation and dynamic content creation.

With Campaigner, you can experiment with a huge range of different automation strategies and workflows and take advantage of end-to-end conversion tracking capabilities. There are even reports that offer insights into purchasing behavior and engagement levels over time. Plus, you can combine your email marketing strategy with SMS by simply upgrading your plan. A/B testing is also included in every plan to help you make the most of your marketing budget.

On more advanced plans, the Campaigner team will even reach out to help you with creating dynamic content, exclusion lists, conversion tracking workflows, and sales strategies. There’s also support for “static segment sampling” for richer insights.

Pricing:

Although you can access a 30-day free trial of Campaigner, there’s no free plan. Prices are pretty high, starting at around $59 per month for up to 5,000 contacts and all of the most significant marketing automation features you might need.

If you want comprehensive features, like sales funnel development support and purchase behavior insights, you could end up paying as much as $649 per month.

Best for: Larger companies with extensive email contact lists who want to experiment with comprehensive strategies to boost conversion rates.

9. Braze: Best for Journey Orchestration

Pros:

• Powerful AI tools for content creation and engagement
• Comprehensive user-profiles and segmentation
• Integrated journey orchestration tools
• Excellent A/B testing and reporting
• Cross-channel messaging solutions

Cons:

• Slight learning curve for beginners
• No transparent pricing

Braze advertises itself as the ultimate email marketing platform for boosting engagement and converting more customers. It’s an AI-first solution that embeds intelligent functionality into every part of the marketing process. You can use AI tools to identify high-target customers, segment your target audience, create entire marketing strategies, and A/B test campaigns.

The AI capabilities in Sage also make it simpler for companies to build unique customer journeys for all of their contacts. The Sage AI solution can build workflows for you and dynamically customize emails based on individual customer preferences.

Braze also supports cross-channel messaging, allowing companies to extend their marketing strategies to mobile apps, WhatsApp, SMS, web-based notifications, paid media, and more. You also get some of the best analytical tools in the market and can use generative AI to build SQL reports.

Pricing:

Unlike virtually all of the other Mailchimp alternatives I’ve reviewed, Braze doesn’t include any specific pricing information on its website. The only way to find out how much you can expect to pay is to contact the sales team directly. Based on the advanced feature set, I would expect this platform to have a hefty price tag for most companies.

Best for: Larger organizations that want to derive deeper insights from their marketing campaigns and create dynamic strategies with artificial intelligence.

10. MailMunch: Best for Lead Capture and Email

Pros:

• Excellent range of lead capture products and services
• White-label solutions for marketing teams
• AI-powered email content assistance
• Advanced analytics
• Hundreds of responsive templates

Cons:

• Limited API integration options
• Occasional technical issues

MailMunch is more than just an email marketing platform, and a solid alternative to MailChimp, it’s also a solution that helps you capture more leads for your marketing strategy. The company specializes in offering solutions that help companies to engage and convert more customers.

Alongside accessing flexible email marketing automation solutions with customizable responsive templates and workflow options, you can also create spin wheels, forms, pop-ups, landing pages, and more to collect contact details. MailChimp even allows you to optimize the opt-in experience for your customers by scheduling pop-ups to appear when customers are most likely to convert.

Compared to MailChimp, MailMunch also offers a wider range of templates to choose from for your email campaigns (more than 1000). Plus, you can access advanced reporting and analytical tools on every plan and integrate them with leading e-commerce platforms like Shopify.

Pricing

MailMunch only has a single plan, the “Premium” plan. The pricing varies based on whether you’re paying monthly and annually, and the size of your list. If you’re paying monthly, then pricing starts at $19.99 per month. Annual users will only need to pay $13.99 per month for up to 1,000 subscribers.

Best for: Business leaders who want to combine their email marketing automation tools with excellent solutions for capturing leads and contact details.

11. Sendlane: Best for Audience Segmentation

Pros:

• Exceptional deep data analytics
• Multi-channel marketing automation
• Excellent segmentation tools
• Review management for reputation control
• Dynamic abandoned cart emails

Cons:

• SMS and email solutions are sold separately
• Complicated pricing structure

Sendlane is well-known for offering companies access to powerful mailing lists and segmentation features. The platform includes a great “Audience” feature, which can help you generate deep-dive insights into each of your customer groups and build more relevant marketing campaigns with multi-variable segmentation.

Not only does it excel at segmentation, but Sendlane also offers fantastic resources for companies who want to gather more insights from each of their marketing strategies. You can leverage both historical and real-time analytics with customizable alerts. There’s even the option to combine your Sendlane data with information drawn from other applications.

For instance, you can combine what you know about email open and click-through rates with reports on website visits and event tracking. Unfortunately, this platform is a bit more expensive and complex to use than MailChimp overall.

Pricing:

Sendlane’s pricing is a little tricky to understand. They offer a “pay for what you use” experience and a calculator on their website to give you an insight into what you might need to pay each month. For instance, if you’re just using email, then prices start at $500 per month (paid annually).

That might seem like a high price, but it does include free review management and 500,000 emails a month. You also need to pay extra for additional customer support.

Best for: Larger companies who need access to comprehensive segmentation tools and robust data analytics (as well as reputation management options).

12. Ortto: Best for Customer Data Management

Intended for larger, enterprise-level companies, Ortto is an email automation and customer data management platform in one. It essentially brings all of the data you need from different environments into one place so you can create dynamic experiences for your customers.

The platform comes with a comprehensive journey builder, as well as support for marketing and engagement solutions across multiple channels. You can use both email and SMS marketing at the same time, alongside web push notifications. There are also included tools for building forms and pop-ups, and you can create your own custom reports and dashboards.

All Ortto plans come with advanced A/B testing, and 24/6 support via live chat and email. They also all include support for at least 10,000 contacts, which is why this platform probably isn’t ideal for many smaller companies.

Pricing:

Ortto is one of the more expensive MailChimp alternatives on this list, with pricing starting at $509 per month if you’re willing to pay annually. If you want to pay on a monthly basis, prices start at $599 per month. Notably, the most advanced plans, which include an email deliverability consultant, access to beta features, and multiple workspaces, start at a massive $1,699 per month.

Best for: Large enterprises who want to combine customer data management with multichannel marketing capabilities and exceptional customer support.

What to Look for in the Best MailChimp Alternatives

There are plenty of MailChimp alternatives out there, from free options to premium solutions that support omnichannel marketing. If you’re not sure how to narrow down your search, here are a few key points worth considering:

• Ease of use: One of MailChimp’s biggest selling points is its ease of use. You shouldn’t need coding or design experience to take advantage of the best email marketing tools. Make sure you can access simple solutions, like a drag-and-drop editor and pre-made templates.
• Analytics: Analytical and reporting features are crucial for making the most of your email marketing budget. Look for MailChimp alternatives that combine robust A/B testing with comprehensive and customizable reports and real-time notifications.
• Landing page and form builders: If you want to grow your email list, choose an email solution that also allows you to build attractive forms and landing pages. Some options will even allow you to add your own custom domain to these pages.
• Automated workflows: The best MailChimp alternatives should provide you with automation tools you can use to create powerful workflows and campaigns. Make sure you can experiment with a wide range of triggers and automation options.
• Segmentation: Advanced segmentation tools ensure you can divide your email list into smaller, more targeted groups, based on their behavior, demographics, or interests. The more you can personalize your email campaigns, the more likely you are to convert customers.
• Integrations: The ability to link your email marketing software with other tools, such as your CRM, B2B ecommerce platform, and CMS, will save you a lot of time and headaches. Notably, of course, some platforms already include these tools.

Choosing the Right MailChimp Alternatives

There’s no one-size-fits-all strategy for selecting the best MailChimp alternatives. We chose the options above based on their ability to outperform MailChimp in various areas, such as offering better free plans, more list management features, or stronger automation options.

The right solution for you will depend on the goals and needs of your email marketing strategy, as well as your budget. Once you’ve chosen the MailChimp alternative that’s right for you, make sure you can get the most out of your investment by working with a pre-vetted freelance email marketer from Toptal. We can match you with an email marketing specialist who knows how to leverage the full features of your platform and scale your conversion rates.

Get in touch to learn more.

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FAQs

Who is MailChimp’s biggest competitor?

MailChimp has a lot of major competitors in the email marketing space, including MooSend, HubSpot, ActiveCampaign, Omnisend, and GetResponse. All of these platforms offer similar features to MailChimp, but can also outperform the solution in some areas too.

Are there free alternatives to MailChimp?

There are plenty of free alternatives to MailChimp, such as Brevo, MailerLite, and even ConvertKit, with their generous free plans. Other companies also offer free plans with pared down features, or free trials you can use for a limited time.

What’s cheaper than MailChimp?

MailChimp is quite an affordable platform, but there are other cheaper options out there, such as Brevo, MailerLite, and MooSend. However, it’s worth checking whether you’re getting the same functionality from each competitor before you choose an alternative based entirely on price.

Why shouldn’t you use MailChimp?

MailChimp has a lot of great features, but some of its plans can be more expensive than those offered by alternative companies, and the automation features are somewhat limited. You also won’t have as many email customization options on MailChimp as you would on alternative platforms.

Is Klaviyo better than Mailchimp?

Klaviyo has a lot of benefits over MailChimp, such as access to more advanced automation solutions, specifically for ecommerce platforms. Klaviyo is the better option if you’re looking for ecommerce marketing solutions, although MailChimp is slightly easier to use and less expensive.