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Short-Term Rental Trends USA 2023: Insights from Industry Leaders

By popular demand, this episode of The Accommodation Show was put together from a live session called STR Legends Live USA, where I had the honor of hosting a group of amazing industry leaders. I was humbled to have such an all-star lineup of guests, including Richie Khandelwal, Brooke Pfautz, Dennis Goedheid, Alex Husner, and Stacey St. John.

During the session, we had an engaging and thought-provoking discussion about the latest trends, tools, and tactics driving success in the short-term rental industry in the USA. We covered a range of topics, from guest experience and technology to marketing and business growth, and the insights and expertise shared were truly invaluable.

📋 Chapters!

02:32 Intro to Stacey St. John, her work with women, and Kozy Getaways.
04:18 Intro and background of Brooke Pfautz and Vintory.
06:13 Intro and background of Alex Husner and Casago
09:12 Intro and background of Richie Khandelwal and PriceLabs.
14:41 What is emotional branding and how can it be used to create a stronger connection between consumers and a brand?
12:01 Intro and background of Dennis Goedheid and Casiola.
18:51 The Rising Importance of Guest Experience in 2023
20:53 Marketing Techniques for Enhanced Guest Experience
24:20 Consistency in Guest Experience: Key Elements and Strategies
25:13 Casiola’s Guest Experience Standard: Maintaining Excellence
26:42 Standard Operating Procedures for Consistent Guest Experience
28:57 Training and Development for Aligned Guest Experience Goals
29:39 Creating Engaging Workplace Culture in Hospitality Industry
31:57 Technology and Short-Term Rental Businesses in 2023
36:38 The AI Revolution: Expected Changes in Hospitality Industry
42:50 Choosing the Right Technology Solutions for Your Business
45:59 Key Elements of a Successful Marketing Strategy
47:33 Prioritizing Marketing in 2023: Why it Matters
50:19 Creative Marketing for Innovative and Impactful Campaigns
54:01 Shoestring Budget Marketing: Tactics and Channels for High ROI
57:31 Customer Acquisition in Marketing Strategy: Benefits and Importance
0:59:04 Third-Party Channels vs. Direct Booking: Effectiveness Comparison
1:00:10 Customer Preferences in Direct vs. Third-Party Booking Decisions
1:03:06 Growing Your Short-Term Rental Business in 2023: Top Three Strategies
1:04:17 Inventory Growth: The Fastest Way to Expand Your Business
1:05:07 User-Generated Content for Compelling Marketing Campaigns
1:06:56 PriceLabs: The Benefits of Dynamic Pricing for Revenue Optimization
1:08:01 Network Growth and Expansion Strategies for Vacation Rental Managers and Hosts

Show Links
#guestexperience #shorttermrental #marketingstrategies #bookdirect
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Disclaimer: *All content on this YouTube channel, Podcast, or post reflects my own and guests’ opinions and should NOT be taken as legal advice, financial advice, or investment advice. Please seek out the guidance from professionally trained and licensed individuals before making any decisions. Some links in the description may be affiliate links.

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