Mastering Cold Email in 2024

In this video, we delve into the powerful AIDA email framework, designed to maximize engagement and response rates.

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AIDA stands for Attention, Interest, Desire, and Action—a proven framework for crafting compelling emails that resonate with your audience.

Summary:
Attention: The journey begins with the subject line. We discuss the importance of A/B testing to optimize open rates. Key tips include keeping subject lines short and honest to avoid “bait and switch” tactics.

Interest: The first 10 words of your email are crucial. We explore strategies such as personalization with LinkedIn insights, mentioning pain points or specific software they use, and subtly referencing insights from team members.

Desire: Here, we focus on delivering a clear value proposition early in the email. By addressing their pain points and demonstrating how your solution can solve their problems, you create desire and intrigue.

Action: Finally, we discuss effective calls-to-action (CTAs). Soft CTAs that invite further discussion without pressure perform well. Examples include asking if they find the topic interesting, if they’re open to a conversation, or if they’d like to dive deeper.

Throughout the video, we provide practical tips and insights to help you apply the AIDA framework effectively in your email marketing strategy. Whether you’re new to crafting cold emails or looking to enhance your current approach, mastering AIDA can significantly boost your email engagement metrics.

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🎬 CREDITS
Directed by Bri Galarza
Produced by Bri Galarza
Cinematography by Bri Galarza
Edited by Bri Galarza

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