Cluster Analysis 1 (Marketing Research Module 5, Video 3)

In this module we’ll be covering cluster analysis and factor analysis as they can be used to aid business decision making. I go over each approach with specific examples and give you a chance to try yourself as well.

Thank you for reading this post, don't forget to subscribe!

This is part of the course content or 45-830 Marketing Research taught by Professor Jeff Galak at the Tepper School of Business, Carnegie Mellon University.

FOR ADDITIONAL SPSS VIDEOS WITH DIFFERENT DATA SEE THIS PLAYLIST:

DATA FILES USED IN THESE VIDEOS:
AutoOnline.sav:

satisfaction.sav:

drugsales.sav:

mm_oj.sav:

studying.sav:

walmart.sav:

If you are watching this as part of the course, please make sure to complete all related assignments posted in our LMS system. If you are watching this outside of the context of the course, I suggest checking out the entire playlist for this course including the very first video there explaining why this is being made available to the public, for free.

Playlist of all Marketing Research content:

Finally, this YouTube channel hosts a series of videos for Data Demystified, which is my attempt to teach how to think about statistics and all things data in an intuitive way. If you’re interested, check out the Data Intuition playlist for that content.

Data Intuition Playlist:

Finally, I also have a series of instructional videos on how to use SPSS for data analysis. If you are interested in that, have a look at the associated playlist.

SPSS Instructional Videos Playlist: