A1 x J1 – Latest Trends. An exclusive performance for Vevo DSCVR, the channel for the best in new music.
They say successful people make good use of their tools. In the case of Joshua Somerkun (J1) and Phinehas ‘Finn’ Waweru (A1), the digital tools were Houseparty, a video chat app which gained popularity during the pandemic, and TikTok, which needs no explanation at this point. The first app connected the two strangers – at the time, J1 lived near London, and A1 was three-hours north in Coventry. The second kickstarted their career. But let’s not neglect the skills that led to the viral explosion of “Latest Trends,” their breakout track. A1 found the chill-yet-bouncy instrumental on YouTube. (“Shoutout Show Beats – he produced the beat,” says Finn.) After weeks of trading ideas and getting to know each other, they delivered the vocals and teased a snippet on TikTok. “People were saying ‘Drop it, drop it… When’s this coming out?’ Then we drop it and it went crazy.” Their “Baby” follow-up furthers the duo’s yen for hooky guitar melodies and catchy refrains. The duo’s chemistry sizzled under the spotlight of the DSCVR stage; if you didn’t know, you’d think they’d been mates since forever.
A1 x J1
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Vevo Executive Producer: Mish Mayer
Vevo Music & Talent: Carl Young
Vevo Design: Charlee Twigg / Bee Clark
Director: Charlie Sarsfield
Edit & Grade: Helen Duque Avalos
Director of Photography: Keith Gubbins
Steadicam Operator: Grant Sandy Phillips
1st AC: Jim McLean
2nd AC: Esther Edusi
Light Operator: Leo Steele
Gaffer: Mike Salaga
Sound Engineer: Alex Archer
Photographer: Amzy Abdi
Runner: Debbie Ijaduola
Runner: Sam Twigg
Paramedic: James Killick
Vevo
Music video by A1 x J1 performing Latest Trends (Live | Vevo DSCVR). An EMI recording; © 2021 A1 x J1, under exclusive licence to Universal Music Operations Limited
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