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Understanding graphic design trends is a great way to stay creatively inspired, culturally relevant and to assure your success as a creative professional and graphic designer. In this video, I share 15 Trends in Graphic Design for 2024 that you can use in your creative business and your work with clients. Join me in exploring these contemporary trends to inspire your design work and build your personal brand!
1. HEATMAPPING (00:48)
2. ACTIVIST (01:31)
3. ANARCHIST (02:21)
4. BOTANICA (03:50)
5. SCRAPBOOKING (04:43)
6. DIGITAL DECONSTRUCTIVIST (05:38)
7. ENVIRONMENTAL TYPOGRAPHY (06:15)
8. GEOMETRICA (07:05)
9. GOLDEN ERA (08:52)
10. KIDDIELAND (09:49)
11. BETTER RED (10:42)
12. ELASTO-TYPE (11:33)
13. FLAIRED FONTS (12:15)
14. VINTAGE AMERICANA (13:00)
15. AI ASSIMILATION (13:49)
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#trends #designtrends #graphicdesign #branding #marketing
I was in the fashion industry for 15 years and travelled the globe shopping for trend 3x a year, Tokyo, London, Milan, Berlin etc. Trend hunting was my job. I’ve worked with major trend houses like WGSN, Stylus, JWT, Pantone. The one thing I’ve learned is that trends are never limited to specific periods of time and are very fluid in how they appear. Trends are revisited, altered, revised – new perspectives are added – they disappear and then they come back over and over (particularly in the fashion industry) (Russian Constructivism – 100 years old – never really goes away). Some trends take a few years to grab hold and become recognizable as popular. Some people, who may see and recognize trends early – may be mentally registering them way before other people so they may seem older to them – but not others. To many folks who have no formal training in art/design history they are totally new. I can never assume the knowledge base of my audience. I hope you are inspired.
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Philip VanDusen is a branding consultant and the owner of Verhaal LLC, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. He provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
Thank you for this video! It was so interesting and helpful for me. ^-^
Love this channel, but wouldn’t sign up for bonfire because of the lackluster logo design of its logo.
Thank you for making this video it really helped !
thank you Sir!❤
The outro music needs to watch a video about sound design trends. 🙂
Really appreciate these videos and like how you identify where they can be used. Our shop takes not only those into account but also (I'm sure you would agree) the personality/brand of the client.
The design trend is very strange and interesting
New sub
3: Anarchist –
This spawned from the Cranbrook School of Design by P. Scott Makela, who created the identity for Fight Club in the mid-nineties. Scott also created the very first digital catalog for the Minneapolis College of Art and Design (M.C.A.D.) using only digital photography in 1993 with direct-to-plate technology. M.C.A.D. refined this process by Professor Jan Jancourt and led student, Alex Tylevich who went on to deliver campaigns such as the silhouette IPOD campaign, analog Toyota commercials, FIGHT CLUB Credits, Nine inch nails videos and Marilyn Manson. Thirst design out of Chicago with Rick Valicente was also a huge influence in a jazz-infused imagery and type foundation. ALL OF IT SHOULD BE READable. If it isn't, these are kids imitating something they don't quite understand. This movement started in 1991-1992 and shaped the music scene and MTV of the 90s.
Direct to plate eliminated film, the darkroom, and rubylith and shrank the prepress department considerably by exposing designers to overlapping 3D type, which the world had never seen. RIP P. Scott Makela… Scott changed the world of design for everyone.
Thank you !!
Thx. Very informative.
Everything old is new again!
Sir,please make a must read books for graphic designers…..love you from india
ALWAYS GREAT INFORMATIVE INFO.. thank you Philip
If you believe in trends, you’ve already painted yourself into a corner.
Nothing new in the world of design. These are the same concepts and techniques that I saw and used in advertising agencies in 1993. Unfortunately…
and doodling? i see a lot of designer make this amazing projects
Great , keep it up
good video but you nothing know about israel palestine conflict and choose to show palestine why not " bring them how now "
Even design history predictably repeats itself. The scrapbooking display looks just like the early dadaism media proving these final months of early 2024 are a time of madness using chaotic imagery to make sense of the world around us in the western world.
#6 just looks made up for the sake of filler aesthetic on the list. Who even uses that in real life media ?
#7 recycled mix and match.
#8 back to the basics of bauhaus. That look has a lot of milage on it at this point.
#12 looks tired
#13 was all over last year.
There's only at least 4 worth looking at in this current state of H&M fast design. It take the right hand to actually make something Fresh.
There's no way you missed the tribal & Y2K movements 😭
the 15ª most be a first —- !
Chester V ?
what a great channel
Very nice video 🙂
thank you for choosing Ukrainian posters/ it is important for us
What a great review!
Thank you a lot, Philip!
👍
Love it
I think I will have to check into this BONFIRE initiative – just cause you're ultra awesome and insightful. Bless • Deluxo.
Hey amigo, I really love this TREND content. Really superb and eloquently expressed! Been checking for your yearly GRAPHIC DESIGN TRENDS for many years now. Expert envisioning.
THanks Philip!!
Nice video but… FUCK AI
Damn Im good almost in all 2024s trends – all the best! PS need to practice more vibrant colors
Happy new year Phil!! From Italy